Western Global appoints new President for North America 

Meet Jeff Lowe: The New President of Western Global North America

We’re thrilled to welcome Jeff Lowe as the new President of Western Global North America. With a rich background in product management, sales, and marketing, Jeff brings a wealth of experience and a passion for solving complex problems. His journey has led him through notable companies such as Ingersoll Rand and Air Power, Inc., and most recently to the role of Vice President of Product Marketing at Western Global. Now, he’s excited to lead Western Global into a new era of innovation and growth. 

In this Q&A, Jeff shares insights into his personal and professional journey, his vision for the company and what excites him about the future of our industry.  

‘I’ve Always Loved New Challenges’

What about your journey inspired you to join our industry?

I’ve always loved new challenges and  learning and growing. My career began with roles in product management and sales at places like Ingersoll Rand and Air Power, Inc., but I have a passion for solving complex problems, which led me to product marketing. Joining Western Global has let me use my skills in a new industry with fresh challenges—something I really enjoy. 

What personal interests and hobbies of yours might surprise our readers?

I love being outdoors, especially with friends and family. One of my favorite things to do is long-distance trail running—it really lets me connect with nature and push my limits. There’s nothing quite like finding the end of yourself. I also enjoy playing the guitar, which I’ve been doing for almost 30 years. 

‘Offering Solutions Taught Me Invaluable Lessons’

What experiences have been most influential in preparing you for this role?

I started out as a territory salesperson. There’s nothing quite like traveling, making cold calls, and engaging with customers. Understanding their needs and offering solutions taught me invaluable lessons. The skills I picked up in sales have been crucial throughout my career, helping me build strong relationships with both customers and colleagues. 

Tell us about an achievement you’re particularly proud of.

One of my proudest achievements was leading the successful development and launch of a series of global products used in the final assembly of various vehicles and equipment. I gathered product requirements, worked with internal teams, developed value propositions, created marketing content, and traveled internationally to train others. Each phase had its challenges and learning opportunities, which I thoroughly enjoyed. It was an incredible journey and a significant accomplishment. 

‘Our People Are Our Biggest Strength’

What are your top priorities for Western Global in the coming year?

Strengthening customer relationships, expanding into key markets, and improving our operational efficiencies. We’ll engage with customers to deliver great experiences and gather feedback. We’ll also continue looking at new markets where our products can make a big impact. Internally, we’ll streamline processes and adopt new technologies to boost efficiency. By focusing on these areas, we aim to drive sustainable growth and solidify our position as an industry leader. 

How do you plan to leverage our company’s strengths to achieve these goals?

Our people are our biggest strength. We’ve got some of the best professionals in the industry, and their expertise is key to understanding and meeting our customers’ needs. They’re always looking to improve and offer innovative solutions. We foster a culture of collaboration, creativity, and idea-sharing, which keeps us competitive and drives us forward. By focusing on our talented team, we’re set to achieve great success and continue leading the market. 

‘Ready to Meet Our Customers’ Needs’

What excites you most about the current trends in our industry?

I’m really excited about the rapid advancements in technology and the growing focus on sustainability. These trends open up new opportunities for innovation and growth. Western Global’s commitment to environmental sustainability and renewable fuels fits perfectly with these trends. 

How do you see our company positioning itself within the industry over the next few years?

I see Western Global leading the industry by staying ahead with new ideas and adapting to market changes. By keeping up with trends and focusing on our customers’ needs, we’ll stand out from the competition and achieve long-term success. Our investment in people and inventory ensures we’re ready to meet our customers’ needs, no matter how temporary or challenging. 

‘A Forward-Thinking and Rewarding Place’

What makes Western Global a great place to work?

Its supportive and collaborative atmosphere. The company values its employees, encourages growth, and offers lots of opportunities for innovation. This environment makes everyone feel like they belong and inspires us to contribute to the company’s success. Plus, our focus on sustainability and continuous improvement makes WG a forward-thinking and rewarding place to be. 

What initiatives are crucial for fostering innovation and collaboration within our team?

Regular brainstorming sessions, cross-functional projects, and ongoing learning programs are key. Encouraging open communication and providing spaces for sharing ideas will also boost creativity and teamwork. Our team’s knack for delivering solutions for tough environments really shows the innovative spirit at Western Global. 

‘Challenge the Status Quo’

What motivates you to come to work every day?

The chance to solve complex problems, implement innovative strategies and make a positive impact on Western Global, its people, and its customers. The dynamic and challenging nature of my role drives me. Knowing that our products play a crucial role in providing clean, consistent energy supply to so many industries is incredibly fulfilling. 

What advice has guided you in your professional life?

Always approach problems with a fresh perspective and never be afraid to challenge the status quo. This mindset has guided me in my career and helped me develop innovative solutions to complex challenges. 

‘We’re Always Ready for What’s Next’

What message would you like to share with our employees and stakeholders as you step into this new role?

I’m really excited about what lies ahead for us and am committed to driving our success together. With our amazing team and innovative products, I’m confident we can build a bright future for Western Global. Let’s keep pushing towards sustainability and innovation, ensuring we’re always ready for what’s next. 

Any final words on your vision for the company?

I want everyone to know that I’m really passionate about learning and growing. My vision for the company is to create a space where innovation can thrive and everyone feels empowered to pitch in to our success. I’m committed to leading with honesty and integrity, and I want to promote a culture where we all strive for excellence together.