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Tank Tips: How the Right Tanks Can Set Up Fuel Distributors for Success


In the competitive industry of fuel marketing and distribution, where profit margins can be slim, customer retention and satisfaction can go a long way toward sustaining a successful and thriving business. This is why more distributors are ditching their old tanks in favor of modern fuel storage solutions — an investment that, for many, has proven to pay dividends over time.

While the initial cost of a new tank tends to increase in relation to its quality and features, many customers will gladly pay a small premium for the benefits associated with modern tanks. Here are a few ways switching tanks can benefit your customers as well as your bottom line.


First impressions are key. When a new customer needs a tank, the generally need it quickly, as fuel seems to be the last thing they plan for in most cases! By partnering with a manufacturer that stocks and quickly ships tanks to you, lead times can be reduced and your customers experience will be a positive one. Western Global, for example, keeps a large stock of ready-to-use tanks and accessories in stock and available for speedy delivery in three or four business days or less, cutting delivery for the customer as well as setup and labor costs for the fuel distributor. This also means you can keep fewer tanks on hand, which means less capital tied up in customer-ready tanks.


Once a customer’s tank is set up, their primary interaction with you centers on deliveries. Fuel tracking technology can simplify deliveries for both parties. New tanks can be configured with a range of dispensing and fuel management systems to allow users to accurately track consumption and monitor levels. For most customers, running out of fuel brings their business to a grinding halt, and effective monitoring keeps them ahead of the curve for scheduling deliveries.

In addition to benefiting customers, fuel-monitoring systems can allow distributors to monitor fuel levels from afar. With this arrangement, you can improve delivery logistics — as well as customer service — by contacting customers when a truck will be nearby and filling their tank then as opposed to waiting for them to call and making a separate trip.


Customer satisfaction and ROI both hinge on the tank’s service life and durability. Most traditional round tanks have pumps, hoses and meters mounted to the exterior, exposing them to rain, ice and thieves. In contrast, Western Global’s cube tanks offer secure, weatherproof cabinets to extend the service life of components as well as deter theft.

Western Global tanks also feature double-wall 110% containment, making them easier and less expensive to clean and maintain compared to traditional round tanks and containment basins. Plus, since the tanks are designed with a removable inner tank, spills that would otherwise be inaccessible are no problem.


Large steel tanks are not designed for aesthetics, but providing customers with a clean, dependable tank reflects positively on your business. While most tanks look nice when they’re new, there’s value in setting customers up with one that will continue to appear clean and well maintained for years.

Offering tanks with a high-quality coating is a great way to prevent them from becoming eyesores. Western Global takes it a step further with their double-walled tanks by applying the same durable coating to the outside of the inner tank. This way, if the outer wall becomes damaged, the inner tank will keep protected. Additionally, since branding tanks with your company name and logo is a cost-effective way to promote your business, it’s even more important to keep it clean and well maintained for a long time.

Providing tanks that promote a positive brand image, improve customer satisfaction and provide excellent return on investment is an easy way to differentiate your business from others and set yourself up for years of success.


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