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Technical Sales Manager Troy MI, USA


Clawson, MI, USA


You will become the technical expert within the sales team. Understanding our products inside and out, you will use your knowledge to educate customers and colleagues of the features and benefits of our products to drive sales. You will also provide support to the Business Development Managers and work closely with the operations team, providing insights for market and product developments.

The main responsibilities will include:

  • Driving new and existing business
    • Managing and interpreting customer requirements
    • Educating customers on products that best fit their needs and technical specifications
    • Comparing customers quality, price and delivery requirements with what Western has available
    • Offering insight and guidance on Western’s products
    • Driving leads through outbound telemarketing
    • Processing web leads
    • Entering all sales activities into the customer relationship management (CRM) system (NetSuite)
    • Completing and reporting sales key performance indicators (KPIs)
    • Developing new business through proactive and creative sales activities
    • Identifying future opportunities in the market
    • Providing sales quotes to customers
  • Supporting the customer with the sale and promoting repeat business
    • Following up quotes in an appropriate manner
    • Developing long-term customer relationships
    • Understanding and fulfilling customers needs
    • Providing shipment details and answering any post-order customer questions
  • Offering guidance and insight
    • Staying up to date with company policies, procedures and products
    • Understanding and applying knowledge of products, contributing to customer understanding of the benefits to their business
    • Proactively research and analysing data to provide insights on market and customers
    • Supporting external sales teams with technical information requirements
    • Applying financial and commercial awareness to develop sales and close deals
    • Recommending complimentary ancillaries to increase order value
  • Working with other departments
    • Arranging sales meetings between clients and the Business Development Managers (BDMs)
    • Working with BDMs to support pipelines and forecasting
    • Supporting with follow-up tasks, activity notes and new client communications to keep BDMs on the road
    • Promoting communications between the sales and operations team
    • Sharing your technical knowledge to train colleagues and new starters


The successful candidate for this role will need to possess the following qualifications and experience:

Required Attributes:

  • High school Diploma or equivalent
  • Good standard of basic IT capability e.g. Microsoft Outlook & Word
  • Confident communication skills both verbally and written
  • Analytical and problem-solving skills.
  • Good attention to detail producing accurate information
  • After suitable training and time in role can efficiently and accurately perform all functions of the job, demonstrating the required levels of technical product knowledge.
  • Personal performance in line with departments Key Performance Indicators (KPIs)
  • Previous experience in a sales role

Desired Attributes:

  • Advanced IT capability e.g. Microsoft Excel, Powerpoint, Visio
  • Second language
  • Previous experience in a manufacturing industry
  • Experience within a technical environment i.e. engineering, automotive, etc.
  • A valid driving license

Desired Personal Characteristics:

  • Determination – not easily discouraged or put off
  • Passion, enthusiasm and charisma
  • Innovative – prepared to see beyond how it has been done before
  • Positive outlook – always sees opportunity through any adversity
  • Resilient – ready to bounce back from any challenges
  • Assertive – gets things done when they need to be


Western Global is the world’s leading supplier of mobile fuel storage solutions. With locations in Europe, North America, South Africa and the Middle East, Western Global designs, manufactures, and delivers innovative fuel and fluid storage solutions, providing refueling equipment across the world regardless of the application.

Innovation and engineering excellence drive us forward. We strive for continuous improvement in product development to meet customer requirements. We contribute our drive and our success to our world-class team and are currently seeking to add a like-minded passionate individual to join our organization



Please send your resume and a cover letter to [email protected] or click apply. In the email, detail the position you are applying for.

Learn the FAQ’s about applying at Western Global.

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