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UK Rental Co. Maximizing Revenue with Fuel

UK Rental Co. Maximizing Revenue with Fuel

Major UK rental company looking for additional revenue opportunities.



Looking for additional opportunities to maximize revenue, a major UK rental company approached Western Global asking for a fuel station with fuel management that they can offer to their customers. They realized there was potential from both the sale of fuel itself and the provision of a fuel management service. Their ideal solution would be a package that could provide all 3 revenue streams in one giving them the option of passing on some of the profit to their customers as an additional benefit.


Western Global’s bulk storage solutions were the perfect answer to the rental company’s fuel station requirements. With full compliance to local regulations and a durable design, tanks like the TransCube are a proven solution for fuel storage within the rental and construction industry. The dispensing cabinet is large and weatherproof, making it ideal for housing an electronic fuel management system. This tank solution also enables the sale of fuel as the rental company could supply bulk loads of fuel and pass on saving to their customers.

Western also supplied a fuel management system which gave the rental company full management control and provided reports on all transaction data enabling invoicing of multiple users for correct fuel consumption. The system also includes live tank level monitoring to prevent the tank from ever running out of fuel and ensure that the customer’s site keeps running at all times.


For the rental company, the fuel storage tank provided another opportunity to maximize revenue from renting out fuel tanks and to increase invoice value to the customers through add on sales and service. The additional fuel sales and a fuel management system provided a new revenue stream to the rental company.

In addition, the fuel management system proved beneficial for their customers by alerting customers when they were about to run out of fuel onsite and providing full traceability of fuel usage with reports to facilitate invoicing. The customers also benefited from fuel savings by buying fuel in bulk, an opportunity to sell fuel to sub-contractors, an automated method of checking fuel tank levels, additional security and ultimately increased efficiency.

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